Is your business portrait working for you?
First impressions matter! What is the first impression your potential clients get when they see your business card, website or direct marketing piece? Your business portrait is a sales tool. A fine business portrait can help broaden a successful public image and project your achievements. Every successful business person should maintain an up-to-date portrait for publicity purposes. A well-done portrait is not an ego-boosting luxury, but rather a powerful public relations and sales tool that can help you build your image in the community.
HOW
Like a good book often times a potential client or new client may form their first judgments of your marketing material based on what it looks like and then go back to read the content. In addition to being used on a business card, brochure or website, your portrait is a valuable communications tool for your business. It’s a fact that people pay more attention to an ad or news article if it has a photograph with it. The impact is increased if the photograph is one of quality. Local newspapers are always looking for stories about people in the community. Wise use of your portrait can greatly benefit your business if you take advantage of every opportunity to submit photography-enhanced articles and press releases. Don’t forget to greet your clients with portraits of your staff hanging in the reception area. Portraits displayed in your reception area or office will make your clients feel at home. This comfort will make them more at ease to do business with you and your company.
SEND A MESSAGE OF CONFIDENCE
Don't be fooled by thinking that a potential client will give you the benefit of the doubt, and contact you in order to see how you look in the flesh. They are unlikely to. They will think if you cut corners on your professional image you may cut corners with them as well. They may doubt your credibility.
INCREASE YOUR AFFECT ON NEW & POTENTIAL CLIENTS
Let me help your company make a good first impression. My studio or your conference room, lounge or reception area can be a convenient portrait studio where I'll set up and take publicity portraits of anyone whose business portrait will be appearing in brochures, press kits, speaking announcements, annual reports, newsletters, your web site and business cards.
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